MeetAditya Rao

About the speaker

Aditya Rao leads sales at Growvia, where he has spent more than a decade turning early-stage SaaS products into revenue engines. He has built and coached sales teams across three continents and advises founders on pricing and go-to-market strategy.

Topic of discussion

Aditya opens day one with the trends reshaping how software is bought and sold: AI-assisted buying journeys, rising expectations for self-serve products, and what it takes to build a sales motion that still works in five years.

What you’ll learn

• Spot the buying signals AI tools now surface
• Design a sales process for self-serve and enterprise buyers
• Price a product for growth without discounting it to death
• Build a team that learns faster than the market moves